Paul Rozin

Paul Rozin

Psychology professor, USA


The Psychology of a Meal and How To Make a Meal Memorable

Paul Rozin is a Professor of Psychology at the University of Pennsylvania. Over the last 25 years, the major focus of his research has been human food choice, considered from biological, psychological, and anthropological perspectives. During this period, he has studied the psychological significance of flavorings placed on foods in different cuisines, the cultural evolution of cuisine, the development of food aversions, the development of food preferences, family influences in preference development, body image, the acquisition of liking for chili pepper, chocolate craving, and attitudes to meat.

Most recently, his major foci of attention has been the emotion of disgust, the entry of food issues into the moral domain in modern American culture, French-American differences in the food domain, attitudes to recycled water, the psychology of music, and the nature of remembered pleasure. In the last few years, he has begun to investigate the intersections between food and forgiveness, aversions to ethnic groups, and ethnic identity.

In this talk from MAD2: Appetite, he breaks down what makes a meal stick in the mind.

 

To stay up to date on everything MAD, follow us on Instagram and sign up for our newsletter below.



Related videos

Cultural Consciousness

Massimo Bottura

The chef of Italy's three-star Osteria Francescana on the relationship between tradition and innovation.

Delineating the Edible and Inedible | Nordic Food Lab

Nordic Food Lab

Making insects delicious to the western palate, and what it means for gastronomy.

From Nothing Until Something

Leif Sørensen

A Faroese chef talks about defying the odds and succeeding in an unlikely place.

HELP US STAY MAD

Support

Feeling inspired by the global cooking community? MAD’s ambitious goals are made possible by the generosity of people like you. If you value what we do, please join us with a donation so we can keep driving change in the food world.

Subscribe

Newsletter

Marketing permission: I give my consent to MAD to be in touch with me via email using the information I have provided in this form for the purpose of news, events and updates.