MAD inspires and empowers cooks, servers, and eaters to create sustainable change. From luminaries in the field to young apprentices, we’re connecting individuals and equipping them to make a difference in their restaurants and the world.
MAD (Danish for food) empowers the hospitality community with the tools, inspiration, and knowledge to make a difference in their restaurants and the world. MAD was founded in 2011 by René Redzepi, chef and owner of restaurant noma with the ambition of transforming hospitality and driving change in food systems.
Since the very beginning, MAD has led important conversations about how the restaurant community can contribute to the health of the planet and positively contribute to the lives of those working in food. MAD’s programs include a biennial Symposium; a series of public talks in major cities around the globe; media shared through books, publications, and online videos; and free resources to explore nature through foraging: VILD MAD. Now, MAD is embarking on its most ambitious project yet, creating an Academy supporting the food and hospitality industry with tools and knowledge for changemakers.