VILD MAD

Nature, climate, and sustainability often feel too abstract for us to relate to. Yet our food system depends on nature. VILD MAD (Danish for wild food) gives you the expertise and encouragement to go foraging and understand biodiversity first-hand.

As part of our public outreach, we offer a range of resources–from an app to an encyclopedic instagram to recipes from our region’s chefs–to give you knowledge and inspiration whether you are a beginner or a more experienced forager.

Get started by downloading the VILD MAD app on the App Store or Google Play and visiting the website.

New Initiatives

In 2020 VILD MAD was awarded a grant by Nordea-fonden, supporting the program in developing new initiatives and tools to help the public connect to foraging.

The next three years will see VILD MAD establish 50 ‘edible’ tracks on hiking trails throughout Denmark, providing foraging guides based on the nature around. They will also engage the Danish population in a national citizen science project: to map Denmark’s edible nature. The recorded data will also be reported in the Ministry of the Environment’s big citizen science project “Artsportalen” (“The Portal of Species”). In the future, the existing app will feature new intuitive functionalities that make it easier for everyone to start foraging–no matter where you are.

MAD’s ambition is that VILD MAD will serve as a global model from Denmark. We hope that our project can be an inspiration for others to do the same in different countries and cultures.

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By supporting MAD, you empower a global hospitality community to bring new skills, perspective, and passion to their communities and the world. MAD’s programs are only made possible through your generosity - we couldn’t be MAD without you.

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