Albert Adrià

Albert Adrià

Chef, Spain


Be Afraid

Albert Adrià spent 23 years at elBulli, working pastry and overseeing innovation at the restaurant’s test kitchen. He left elBulli in 2008 and now has a growing stable of acclaimed restaurants in Barcelona, including Tickets and Pakta. In this talk, he describes how fear has been one of the most important factors in his success. This talk is from the fourth MAD Symposium, What’s Cooking, taking place in Copenhagen 2014.

 

To stay up to date on everything MAD, follow us on Instagram and sign up for our newsletter below.

 



Related videos

Conviviality for One

Julian Baggini

A philosopher explores the significance of cooking and sitting around a table for a meal.

Roy Choi and Daniel Patterson Announce loco'l

Daniel Patterson, Roy Choi

Two west coast chefs decide to join forces and start a chain of inexpensive restaurants to combat big fast food chains.

Soba Master Tatsuru Rai Demonstrates His Craft at MAD Symposium

Tatsuru Rai

A Japanese soba master demonstrates his craft in hypnotic, completely stunning fashion.

HELP US STAY MAD

Support

By supporting MAD, you empower a global hospitality community to bring new skills, perspective, and passion to their communities and the world. MAD’s programs are only made possible through your generosity - we couldn’t be MAD without you.

Subscribe

Newsletter

Sign up to get the latest on MAD’s programs, events, applications, and opportunities, and insider scoop for friends and alumni of MAD.