Albert Adrià

Albert Adrià

Chef, Spain


Be Afraid

Albert Adrià spent 23 years at elBulli, working pastry and overseeing innovation at the restaurant’s test kitchen. He left elBulli in 2008 and now has a growing stable of acclaimed restaurants in Barcelona, including Tickets and Pakta. In this talk, he describes how fear has been one of the most important factors in his success. This talk is from the fourth MAD Symposium, What’s Cooking, taking place in Copenhagen 2014.

 

To stay up to date on everything MAD, follow us on Instagram and sign up for our newsletter below.

 



Related videos

How the Flavors of the World Came Together in Brittany

Olivier Roellinger

One of the French masters offers an impassioned call to action.

Save Your Food, Save Your Life

Ron Finley

A guerilla farmer from Los Angeles talks about how we need to make food and gardening sexy.

How to Clean an Artichoke in 20 Seconds

Pierre Koffmann

The London pioneer provides a simple and dazzling presentation.