MAD Academy

Environment & Sustainability

Satisfying our industry’s hunger for planet-positive change

From reducing food waste to making more thoughtful choices about what we serve, hospitality has the power to shape how the world eats. This course explores the real impact of the industry and what can be done in practice to reduce harm, improve decisions, and support the natural systems that feed us. 

Through real-world examples, honest discussion, and practical tools, you’ll learn how to assess and reduce the environmental footprint of a hospitality business while building more responsible ways of working. It’s designed for anyone in the industry — whether you’re starting out or already leading teams — who wants to play a more active role in creating a more sustainable future.

The Practical Info

Location

Copenhagen, Denmark

Dates

22 – 25 September, 2026

Duration

4 days

Size

40 pax

Fee

9.588 DKK ex. VAT

Application Deadline

June 12, 17:00 CEST, 2026

What will I learn?


  • New skills to lead change, from immediately reducing your workplace’s impact on the planet to setting long-term goals for operating sustainably
  • A deeper understanding of the research and data on the climate crisis and an enriched frame of reference of sustainability in hospitality
  • Strategies for sourcing responsibly; innovating how you purchase, prepare, and present food and beverage to create maximum value and minimum waste
  • Guidance for building environmentally sound partnerships with stakeholders throughout the supply chain while keeping the P+L strong
  • Access to MAD Academy’s alumni network, a community of ambitious change makers from across the globe.

Is this course for me?

This course is for you if you work in hospitality and want practical ways to make your business more sustainable without losing sight of operational and financial realities. 

It’s especially relevant for: 

  • Operators and leaders who want a clearer understanding of climate research and what it means in a hospitality context  
  • Teams looking to build a stronger, more practical understanding of sustainability in day-to-day operations  
  • People involved in purchasing, sourcing, or menu design who want to reduce waste and increase value across food and beverage decisions  
  • Anyone working with suppliers and partners who wants to build more responsible and resilient supply chains


The YETI Scholarship

This year, YETI® has partnered with MAD Academy to award two scholarships to hospitality professionals who are eager to build more sustainable practices into their work. 

This scholarship is for you if you are ready to make an impact. You have a specific project or initiative in mind to address environmental challenges in your workplace, but you haven’t been able to implement it yet. What you need from MAD Academy is the knowledge, network, and tools to bring it to life. 

These scholarships cover full tuition, travel to Copenhagen, and accommodation for the duration of the program. Rooted in YETI®‘s spirit of exploration, they’re especially intended for candidates for whom travel to Copenhagen is a prohibitive cost.

The MAD Scholarship

MAD Scholarships are awarded to six exceptional applicants, across programs, who demonstrate motivation to lead their communities and actively work towards bettering the hospitality industry. These scholarships cover the full tuition of 9.588 DKK and exclude travel and accommodation costs.

For more information, check out our FAQ or email us at academy@madfeed.co