MAD Academy

The MAD Academy offers two different five-day programs for rising leaders in the hospitality industry. Each of them designed to give students the expertise, practical tools, and inspiration they need to enhance their professional lives and actively engage in positive change. From studying concrete examples of environmentally sustainable practices to exploring different approaches to leadership and training in effective communication, a MAD Academy education is designed to meet the real needs of the hospitality community.

Applications are now open for Spring 2021 for both regular enrollment and requests for scholarships; read about the programs below and apply for a spot today.

MAD Academy Programs

In Spring 2021, MAD will hold four five-day sessions in Copenhagen focused on Leadership & Business or Environment & Sustainability. Each session will be a mix of workshops, inspiring lectures by leading experts, and field trips in and around Copenhagen. 

We look forward to your applications!

Spring 2021 Programs

Leadership & Business
May 3-7 or May 17–21
This program focuses on the need for great leadership in hospitality and managing restaurants as businesses. It provides knowledge on a diverse range of subjects from group dynamics and team development to accounting. Students gain experience in handling common, but potentially difficult, situations such as team conflict resolution and financial trouble-shooting. You will leave with knowledge and tools that you can use in your everyday life leading or working in hospitality. Over the course of the week, we want to show you that there are many ways of doing business that suit different people and hope for you to feel inspired to understand your own style as a leader and how best to work with colleagues and employees.

Environment & Sustainability
June 7–11 or June 21–25
This curriculum was created from a desire to help students in understanding their place in the food system and prepare them to drive change in a diverse range of hospitality businesses. We will provide you with useful skills to make better and more responsible choices in your professional life and prove beyond doubt that what we do as individuals and as professionals does make a difference. Students completing this program will be well prepared to integrate a proactive mindset in their respective workplaces where they identify potential environmental improvements, have the tools to assess whether a proposed change is worthwhile, and are able to implement the solutions needed to realize their ideas. 

Thank you to the Ministry of Environment and Food of Denmark (Miljø- og Fødevareministeriet) and other private donors for providing funding to support the development of the MAD Academy.

MAD is currently seeking donations to support student scholarships. Please reach out to Cait LaMorte, Development Director, at cl@madfeed.co to learn more or support.

​The New York Times ran an exclusive feature on this pivotal moment for MAD. Read Julia Moskin’s piece in the Times here.