Through its website, video archive, newsletter, publications, and social media, MAD shares best practices and lessons learned while fostering a global conversation about the future of food.
Past campaigns have included a partnership with the United Nations to highlight actions that citizens can take to make a difference on food and climate, and a multi-pronged initiative to support the hospitality industry during the coronavirus pandemic. Major social media campaigns have received more than 2 million impressions from around the world, and MAD’s video content has garnered over 6.5 million views. MAD Dispatches is a book series published by MAD and Artisan. The first book, You and I Eat the Same, (2018) explores the myriad ways in which cooking and eating connect us, regardless of our politics, ethnicities, and religions.
A chef, no matter where he’s from–France, Japan, America–can take influences from everywhere and build his own experience. To be the master of yourself, that’s a great philosophy.
Alain Senderens, Chef, France