MAD Welcomes Magnus Nilsson as Academy Director

We have exciting news to share: Magnus Nilsson is joining MAD as our first Academy Director, effective today. As many of you know, Magnus has long been a part of the MAD family. This builds on a long tradition at MAD of tapping into the expertise and knowledge within the restaurant world for the greater benefit of the MAD community. Our work and our results are stronger for it.

We are thrilled to have a chef, leader and thinker of Magnus’ caliber on the team. Magnus was the chef and driving force behind Fäviken Magasinet, the internationally-renowned restaurant.

As the Academy Director, Magnus will not only oversee the development of the Academy’s programming, but he’ll be able to share his experience and insight with the MAD community. Magnus will be an integral part of our most ambitious project yet: developing an academy that equips the restaurant world with the skills, tools and perspectives to make positive change.

“The very first time I met Magnus,” MAD’s Executive Director Melina Shannon-DiPietro recalls, “I was struck by his experience and intellect; his enthusiasm for the Academy idea; and his commitment to solving the most challenging problems in the industry. Over the last few years, he has been an informal advisor to our work, and I’m excited that these conversations have led to him joining us full-time.”

Over the coming weeks and months, we’ll keep you updated on the opportunities to get involved in MAD’s programming and events. Feel free to forward this note to friends who may want to be involved in MAD; as always, sign up for the newsletter below and follow us on InstagramFacebook, and Twitter for the latest updates.


For further inquiries, please send an email to Anna Küfner (

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Applications for MAD Academy 2020 Programs


In 2020 we invite anyone and everyone who actively works in hospitality to apply for a spot in one of two different five-day programs taking place later this year in Copenhagen.



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