Symposium

What’s Cooking?
August 24-25, 2014

What is the border between nature and culture? At the fourth MAD Symposium, curator Alex Atala of restaurant D.O.M. proposed that the border is food. When we consider how to care after our lands, our rivers, and our seas, we can’t forget the importance of human action, and food, in this effort.

The Fourth MAD Symposium

What is the border between nature and culture? At the fourth MAD Symposium, curator Alex Atala of restaurant D.O.M. proposed that the border is food. When we consider how to care after our lands, our rivers, and our seas, we can’t forget the importance of human action, and food, in this effort. At What’s Cooking?, we considered how cooking relates to genesis, maybe even the apocalypse, and we saw how cooking is a social tool with the power to transform jailhouses and fundamentally change poor areas like the favelas.

Cooking is interdisciplinary, deeply human, and deeply natural. Let’s continue to think about how our craft has the potential to do a lot more than just give people pleasure and ensure a better future for all of us.

Schedule

The schedule for MAD4 — What’s Cooking?

Day One

Friday, 24th August

Soba Master Demonstrates His Craft

Tatsuru Rai, Soba Master Japan

Celebrity Chefs, Past and Present

Paul Freedman, Professor of History, Yale University USA

Does the Apple Fall Very Far From the Tree?

Madhur Jaffrey, Actress and Food and Travel Writer USA/UK

Presentation

Alain Senderens, Chef, Senderens and L’Archestrate France

Fulvio in Exile

Fulvio Pierangelini, Chef; formerly at Gambero Rosso Italy

The Flavor of Fantasy: A Diner’s Confession

Anya von Bremzen, Food Writer Russia

Conviviality for One

Julian Baggini, Philosopher, Author, and Founding Editor, The Philosopher’s Magazine UK

What’s Cooking (Designing)?

Paola Antonelli, Senior Curator of Architecture and Design, MoMA USA

The Art of the Table

Silvano Giraldin, Pioneer of the art of the table and previous Managing Director, Le Gavroche UK

How the Flavors of the World Came Together in Brittany

Olivier Roellinger, Chef, Maisons de Bricourt France

Opening a Restaurant is Scary

Tatiana Levha, Chef/Restaurateur, Le Servan France

Presentation

Alex Atala, Chef, D.O.M. Brazil

Day Two

Saturday, 25th August

Beautiful People Eat Ugly Fruit

Isabel Soares, Founder/Director, Fruta Feia Brazil

Presentation

Rorion Gracie, Jiu-Jitsu Grand Master and Co-Founder, Ultimate Fighting Championship Brazil

Changing the Way People Cook and Eat

Eyvind Hellstrøm, Chef, previously at Bagatelle Norway

Presentation

Adeilson Lopes da Silva & André Mifano, Ecologist Brazil Chef, Vito Brazil

Benchmarks, Not the BMW

Jeremiah Tower, Chef, Stars USA

Be Afraid

Albert Adria, Chef/Owner, Tickets and Pakta; previously Chef, elBulli Spain

Roy Choi and Daniel Patterson Announce loco’l

Roy Choi & Daniel Patterson, Chef/Owner, Kogi; Host, The Chef Show USA Chef, Alta Restaurant Group USA

Save Your Food, Save Your Life

Ron Finley, Guerrilla Gardener/Urban Farmer and Founder, Ron Finley Project USA

Presentation

Katia Barbosa & Renato Meirelles, Chef, Aconchego Carioca Brazil Writer & Founder, Data Popular Brazil

Passing on Skills

Darina Allen & Rachel Allen, Chef/Author/Founder, Ballymaloe Cookery School Ireland Food Writer and Television Presenter Ireland

Presentation

Jayme Santos Junior & David Hertz, Head Judge of the Court of Criminal Enforcement Brazil Chef/Owner, Gastromotiva Brazil

Be Careful What You Wish For

Chris Cosentino, Chef, previously at Incanto USA

The Perfect Omelette

Pierre Koffmann, Chef, La Tante Claire France

Presentation

Christine Muhlke, Editor at Large, Bon Appétit; Founder, Bureau X USA

Videos from MAD4

Tatsuru Rai

Soba Master Demonstrates His Craft

Anya Von Bremzen

A Diner’s Confession on The Flavor of Fantasy

Albert Adrià

Be Afraid

Past Symposia

2025

2018

2014

MAD3

2013

MAD2

2012

2011