About

About MAD

MAD is a global nonprofit that supports people across the food industry in building stronger businesses, fostering fairer workplaces, and advancing more sustainable food systems.

The organization sits at a unique and powerful intersection, translating knowledge from outside the hospitality sector, such as academia, the arts, agriculture, and other disciplines, and applying it in ways that meaningfully strengthen the industry.

Originally seeded by Noma, MAD also draws on deep access to some of the world’s leading food and craft expertise, and is surrounded by a network of exceptional restaurants and businesses at the forefront of culinary innovation.

This combination makes MAD’s programming both inspirational and academically rigorous, with a global reach that has impacted millions of people across more than 90 countries.

Symposium

A multi-day gathering where the most ambitious people in food are inspired by cutting-edge thinking.

Academy

Intensive, hands-on courses on environmental sustainability and effective leadership.

Mondays

Lively public talks on the issues that matter most in food and hospitality.

VILD MAD

A foraging initiative and app with a map, recipes and guides to edible, wild plants.