MAD Science at WIRED — The Quest for Flavor

 

Our head of Research and MAD Scientist, Arielle Johnson, is on a quest for flavor, bringing tools from engineers, plant scientists, microbiologists, and scholars to make science out of some of the ideas that have been percolating through MAD. Right now she’s in the US working with the MIT Media Lab on exactly that—but first, here’s Dr. Johnson and noma’s head of R&D Lars Williams, breaking down their collaborative and complementary motivations and methods for finding new flavors with science, insects, and fermentation in this video from WIRED UK.

 

flavor genetics

flavor and the sensesKeep an eye here for more thoughts on science, food, and flavor.

Featured photo by: Mark Emil Tholstrup Hermansen

Related articles

Why MAD is in Japan

Arielle Johnson

We head to Japan for a month of eating and investigation.

Ask the Doc #2: Scotch, Bogs, Smoke, and You

Arielle Johnson

Hey Arielle, I am a bartender. I’m interested in peat and smoke, and have some questions...

MAD and the Future of Hope - Sadza

Arielle Johnson

Learning about sadza, a local staple food eaten in Zimbabwe.

HELP US STAY MAD

Support

Feeling inspired by the global cooking community? MAD’s ambitious goals are made possible by the generosity of people like you. If you value what we do, please join us with a donation so we can keep driving change in the food world.

Subscribe

Newsletter

Marketing permission: I give my consent to MAD to be in touch with me via email using the information I have provided in this form for the purpose of news, events and updates.