Video: Roy Choi at MAD3
Choi talks about the genesis of his now-famous Kogi BBQ truck, which was the chef’s effort to bring accessible, tasty food to areas with more liquor stores than grocery shops. “Why do I say all these things at a food conference?” asks Choi. “We’re not the richest people on the planet, but when a chef talks, people listen.” He calls on chefs to use their platforms to help out those their restaurants may not normally reach: ”Why don’t chefs start opening food carts? Why don’t chefs work with their investors so that when they open a restaurant, they do something for the hood?”
Watch above for the full story, and stay tuned for an interview with Choi to post on the MADFeed tomorrow.